Functional ingredients
Assess relevance, evidence, inclusion levels, safety considerations and practical applications.
KITA GLOBAL PETS / SPECIALIST ADVISORY
Better nutrition begins
with better questions.
Pet food, treats and supplements consulting for brands, manufacturers, ingredient suppliers and innovation teams.
Nutrition assessment
Review a proposed nutrient profile and ingredient strategy against the intended species, life stage and product category.
Microbiome strategy
Evaluate prebiotic, probiotic and postbiotic options, including compatibility with the intended process.
Canine healthy ageing
Connect nutrition concepts with relevant biological systems, evidence and realistic product positioning.
Novel & fermented ingredients
Compare alternative proteins and fermented ingredients for technical fit, differentiation and commercial potential.
Manufacturing feasibility
Review extrusion, retort, baking, cold processing and other formats with the selected manufacturing partners.
Cost per serving
Translate ingredient price, inclusion level and serving size into a commercially useful comparison.
Positioning & claims
Connect substantiation with a clear value proposition and identify points needing local specialist review.
Portfolio & market fit
Build a coherent range around consumer needs, customer channels and realistic price points.
NEW PRODUCT DEVELOPMENT
Concept to
commercial readiness.
Kita Global Pets is the specialist pet industry service identity within Kita Global Digital.
Define the product
Species, target customer, intended benefits, format and commercial requirements.
Build the technical brief
Ingredient strategy, formulation priorities, evidence requirements and claim boundaries.
Test the feasibility
OEM / ODM capability, minimum orders, cost, trials and manufacturing considerations.
Prepare the market case
Positioning, price architecture, channels and a prioritised launch roadmap.
FORMATS WE WORK WITH
The right format for the purpose.
Dry food & kibbleWet foodTreats & chewsToppers & mixersFreeze dried formatsSupplements
The final scope depends on your product, process and evidence requirements. Laboratory testing, manufacturing and local regulatory sign-off are scoped with the relevant specialists.
Choose your advisory levelYOUR NEXT MOVE
Bring the question.
Let’s find the way forward.
A complimentary 30 minute introduction to understand your project, confirm fit and agree the right scope.
Book an introductory call