OUR EXPERTISE

The full picture.
A focused mandate.

Scientific, technical and commercial expertise, scoped around the decision your business needs to make.

Pet nutrition & ingredients

Evaluate the science, application and commercial value of functional ingredients, microbiome technologies and novel proteins.

Ingredient assessment · Evidence review · Cost per serving

Product development & OEM

Turn a product concept into a clear brief, a realistic manufacturing pathway and a differentiated portfolio.

Formulation strategy · OEM / ODM · Feasibility

Market entry & growth

Choose where to compete, how to enter and which distributors and strategic accounts deserve your attention.

Europe · ASEAN · Wider Asia Pacific

Commercial execution

Build relationships, manage a qualified pipeline and support regional sales with a scoped fractional mandate.

Distributor development · Strategic accounts · CRM

FROM A QUESTION TO A DELIVERABLE

What your team takes away.

Your challenge	Our work	Your deliverable
Choosing a functional ingredient	Evidence, application and commercial review	Ingredient assessment and prioritised alternatives
Developing a new product line	Concept, formulation brief and portfolio architecture	Product development brief and feasibility priorities
Selecting an OEM / ODM	Capability assessment, technical discussions and costing review	Manufacturer scorecard and decision criteria
Entering a new market	Channel, positioning, distributor and pricing assessment	Market entry blueprint and 90 day execution plan
Building B2B sales	Strategic account development, buyer presentations and follow-up	Qualified pipeline, relationship history and reporting

FRACTIONAL COMMERCIAL EXECUTION

Senior support.
A defined scope.

For companies that need commercial leadership and local coordination before building a permanent regional team.

Distributor and strategic partner identification
Technical commercial presentations and key account engagement
Negotiation support and documented follow-up
Pipeline development, CRM and monthly reporting
Launch coordination and internal team handover

For selected mandates, Kita Global Digital works with Marpelian to bring broader strategic and execution capabilities. Team responsibilities are agreed before work begins.

Explore execution fees

YOUR NEXT MOVE

Bring the question.
Let’s find the way forward.

A complimentary 30 minute introduction to understand your project, confirm fit and agree the right scope.

Book an introductory call

The full picture.A focused mandate.